The Bally's name for the Strip resort, located at the southeast corner of Las Vegas Boulevard and Flamingo Road, became something of a misnomer in the last couple of years.Ĭaesars sold the Bally's brand in 2020 to Twin River Worldwide Holdings, which changed its name to Bally's Corporation and added the Bally's name to all of its properties. The Horseshoe will serve as the home of the 53rd annual World Series of Poker later this year. The design team will include 'a handcrafted feeling with tooled leather, dramatic colors, and the brand’s signature gold horseshoe iconography,' Caesars says. Changes will include a renovated exterior, new entertainment and dining options, and a reimagined casino floor. 'Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.'Ĭaesars says the branding change will start this spring and should be completed by the end of the year. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip,' Jason Gregorec, senior vice president and general manager, said in a press release. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots.

'At Horseshoe, it’s all about the gambler. LAS VEGAS (KSNV) - Bally's on the Las Vegas Strip will be getting a makeover.Ĭaesars Entertainment announced the casino resort will soon become Horseshoe Las Vegas as part of a multi-million investment in the property.

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